I am a CBT & Product Coach and live in the Middle East.
I love psychology and beautifully designed things. I work on products that people use daily and improve their lives, alongside teams who constantly strive to learn.
My passion for 3D concepts, research and socio-economic impact in architecture translated into product vision and strategy, UX research, and helping founders turn their stories into concrete products, working together through iterations to achieve their strategic goals.
My focus as a product lead is to create products with clear strategy and values, which can adjust to changing market & user needs and create clarity and high ownership in product teams.
My experience spans multiple countries and industries - from medtech to fintech, tourism, ML, and AR - working with organizations from early-stage startups to corporate innovation programs and government initiatives. I’ve helped create a framework for a venture builder which reduced time to market by 50% for cohorts in the largest coworking & incubator in UAE.
I am now using my knowledge of cognitive behavioral therapy to craft better products and to empower people working in tech through 1:1 therapy & coaching sessions.
Architecture vs UX - Usability
See latest articles & posts:
Cognitive Shift | Carmin Baroi | Substack
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